The $1.25 Million 2005 Prima Poker Tour.

Prima Poker has announced its $1.25 million sponsorship of The Hendon Mob, four of Britain's top professional poker players. The sponsorship will send the fabulous foursome jet-setting on the 2005 Prima Poker Tour that includes 15 of the most exciting poker tournaments of the year. The Mob will be kicking off this month's tournaments on February 18th in Los Angeles, CA for the televised, WPT Poker Classic.

Prima Poker first sponsored the Hendon Mob in 2004, setting a new trend in the poker industry as the first ever $1 million sponsorship of a professional poker team. 'The Mob' became media stars, demonstrating their poker skills on Fox Sports Net, tutoring 'Cousin Sal' on Jimmy Kimmel Live and being featured in cameo appearances during the 2004 WSOP on ESPN.

Outside of numerous tournaments in the US, the 2005 tour will take the Hendon Mob to Paris, Amsterdam, Barcelona, Vienna, Dublin, Monte Carlo and London, where they will match wits against the top professional and online players in the world. The tour includes such premier internationally televised tournaments as the World Series of Poker, the Master Classics of Poker, the Commerce Invitational and numerous WPT and EPT events.